Turkish Airlines (THY) has introduced comprehensive regulations regarding its employees’ use of social media. The company announced the “PL.10.23.001 Social Media Usage Policy,” which outlines rules that employees, viewed as representatives of the brand, must follow when sharing on their personal accounts. This policy aims to prevent content that could harm the corporate reputation.
Emphasizing Responsibility on Social Media
With its new social media policy, THY reminds employees of their role as brand ambassadors and stresses the importance of avoiding any content that could negatively affect the company or their professional reputation. Special emphasis is placed on posts made while wearing the corporate uniform.
Restricted Areas and Security Warning
One of the key points of the policy is the prohibition of sharing photos and videos taken in restricted areas for security reasons. Any content that could create a perception of a security breach could have serious consequences for both the company and the employees. Therefore, it is specified that images captured in restricted areas should not be posted on social media.
General Morality and Work Ethics
THY requires that all social media posts comply with general moral standards. Employees are warned not to share any content that could discredit the workplace, compromise security, or tarnish the company’s reputation. These regulations are intended to protect both workplace harmony and the company’s national and international image.
Ban on Comments About Competitors
The policy also forbids negative comments or criticisms about other companies in the aviation sector. THY emphasizes the importance of maintaining competition within ethical boundaries and expects its employees to act responsibly in this regard.
Confidential Information Prohibited on Social Media
In line with THY’s Personnel Confidentiality Procedure, sharing confidential company information on social media is strictly prohibited. Employees are reminded that their responsibility to protect internal company information extends to their social media posts as well.
Protecting Corporate Identity
THY underscores that the behavior displayed by employees on digital platforms directly impacts the company’s identity. The regulations aim to increase employees’ personal responsibility while ensuring the protection of the company’s corporate image.
THY’s Commitment to Corporate Discipline
This new policy highlights Turkish Airlines’ strict approach to corporate discipline and security. Since employees’ social media activity can directly affect the brand’s reputation, THY management has introduced clear rules, urging employees to use social media responsibly.
The key points of THY’s Social Media Usage Policy are as follows:
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Employees must avoid sharing content on social media that could negatively impact Turkish Airlines A.O. or their professional reputation, especially when in uniform.
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Posts must not violate general morality, discredit the workplace, or create the perception of a security breach.
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Photos or videos taken in restricted areas, accessible via corporate identity, should not be posted online.
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Employees must refrain from sharing content that includes criminal elements, violence, defamatory remarks, or anything that could harm workplace harmony.
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Negative comments or posts about other companies in the aviation industry are prohibited.
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Confidential information outlined in the Personnel Confidentiality Procedure must not be shared on social media platforms.
