Atiba Fit Istanbul into an 11-Person Squad! Turkish Airlines Announced
Turkish Airlines has released its new commercial featuring Beşiktaş legend Atiba Hutchinson, themed “Atiba’s Istanbul Starting 11.” The campaign presents Istanbul’s icons through Atiba’s eyes while inviting the audience to engage.
Turkish Airlines (THY) has introduced its new advertising campaign starring Atiba Hutchinson, one of Beşiktaş’s legendary footballers. Aiming to strengthen the brand’s global vision, the commercial brings together Istanbul’s cultural riches, historical texture, and flavours under a single concept with the theme “Atiba’s Istanbul Starting 11.”
In the commercial, Atiba Hutchinson conveys the city’s most iconic spots from his own perspective, bringing Istanbul’s multifaceted atmosphere onto the field. Reflecting THY’s innovative brand approach, the project combines football language with the city experience, offering the audience a different form of storytelling.
As part of the campaign, Turkish Airlines invites viewers to interact on social media with the question, “What would your Istanbul Starting 11 be?” In this way, Istanbul’s yet-to-be-discovered aspects are brought together with user experience.
