The American Society of Travel Advisors (ASTA) wrapped up its 2026 Caribbean Showcase after four days of education, business development and destination immersion in St. Kitts and Nevis. Held Aug. 22-25 at the St. Kitts Marriott Resort, Royal Casino & Spa, the event drew more than 120 travel advisors, suppliers, tourism leaders and industry partners to build relationships and expand opportunities for Caribbean travel.
“ASTA’s Caribbean Showcase gives travel advisors the firsthand knowledge and relationships they need to sell the region with greater confidence and authenticity,” said Zane Kerby, ASTA President and CEO, in a press statement. “St. Kitts and Nevis offered an extraordinary setting for our community to connect with the people, culture and experiences that make the Caribbean so compelling to travelers.”
The Showcase was presented in collaboration with and sponsored by the St. Kitts Tourism Authority, pairing business programming with opportunities to experience the destination through the eyes of its people. Advisors met face-to-face with Caribbean suppliers, tour operators and destination management companies during marketplace meetings and heard from tourism leaders during a General Session.
Kelly Fontenelle, chief executive officer of the St. Kitts Tourism Authority, said hosting the event in St. Kitts marked a homecoming for the kind of storytelling the island deserves. She said having advisors on the ground, walking the beaches, tasting the culture and meeting the people behind the destination reflects how the story should be told, adding that the St. Kitts Tourism Authority and the St. Kitts Ministry of Tourism value partnerships like the one with ASTA.
Attendees explored the character of St. Kitts and neighboring Nevis through curated island experiences built around history, culture, cuisine and natural beauty. In St. Kitts, tour options included a ride aboard the St. Kitts Scenic Railway, visits to Caribelle Batik at Romney Manor and Brimstone Hill Fortress National Park and a rum experience at Old Road Rum.
Excursions to Nevis introduced advisors to the island’s historic estates, scenic viewpoints, villages and hot springs. Additional experiences covered the birthplace and history of Alexander Hamilton and offered a hands-on introduction to Nevisian cuisine through Cooking with Ras Iroy.
Set along a private beach in Frigate Bay, the St. Kitts Marriott provided an all-inclusive experience for attendees and served as the central gathering point for education, marketplace appointments and networking throughout the week.
Participants left with deeper destination expertise, new supplier relationships and direct insight into experiences that can broaden their Caribbean portfolios.
For more information, visit asta.org.
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