Victory Cruise Lines Names New VP of Sales

She will oversee the cruise line’s sales strategy with responsibility for driving revenue performance across travel advisor partnerships, national accounts, host agencies, consortia, group sales, charter opportunities, affinity programs and direct sales channels. Working closely with the leadership team, she will focus on expanding distribution, strengthening advisor relationships, accelerating demand generation and supporting the continued growth of Victory’s Great Lakes cruising experience.

“Victory Cruise Lines is thrilled to welcome Cristienne Nicole De Souza as Vice President of Sales,” said David William Kelly, President and COO of Victory Cruise Lines, in a media statement. “Cris brings an extraordinary depth of cruise industry expertise, a proven record of revenue growth, and longstanding relationships throughout the travel advisor community. Her leadership will be instrumental as we continue building on our momentum and delivering exceptional Great Lakes experiences for our guests.”

Cristienne (Cris) Nicole De Souza has been appointed to the role after more than two decades in the cruise, travel, hospitality and commercial sectors. Her background includes senior leadership positions with Trafalgar River Cruises, Lindblad Expeditions, Windstar Cruises, Nexion Travel Group, AmaWaterways, Resorts World Bimini and Royal Caribbean Group. She will work alongside Salmon through the remainder of 2026 to support the transition for the company’s travel partners.

Salmon will retire from the cruise line in 2027 after a career of more than 50 years in the travel, tourism and cruise industries. During that time, he held senior leadership positions with Victory Cruise Lines, American Queen Voyages, Spirit Cruises, Herschend Family Entertainment and Gillette Company. At Victory Cruise Lines, he led the company’s sales organization and worked closely with travel advisors and industry partners. His retirement follows a planned leadership transition that will continue through the remainder of 2026.

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