Turkish Airlines celebrated its 25-year partnership with Miles&Smiles and Garanti BBVA through an extraordinary project. A specially designed credit card made using real parts taken from an Airbus A321 aircraft that served in the airline’s fleet has been unveiled.
Turkish Airlines (THY) crowned the 25th anniversary of its partnership with Miles&Smiles and Garanti BBVA with a special project. THY General Manager Ahmet Olmuştur announced that specially designed credit cards made from real parts taken from an Airbus A321 aircraft serving in the fleet will be introduced to users.
A Meaningful Project from THY and Garanti BBVA for the 25th Anniversary
In a post shared on his LinkedIn account, THY General Manager Ahmet Olmuştur stated that the Miles&Smiles loyalty program, launched in 1989, has completed 25 years of partnership with Garanti BBVA.
Olmuştur stated that the credit cards symbolizing this special milestone were produced from real parts of an Airbus A321 aircraft that served in the fleet for many years.
“The cards made from real parts taken from one of our A321 aircraft that has flown for countless hours in our fleet will now accompany you on your journey to discover the world,” he said.
Miles&Smiles Surpasses 25 Million Members
Olmuştur also shared remarkable figures regarding the scale reached by the Miles&Smiles program.
Accordingly, more than 178 billion miles have been earned by users through Miles&Smiles Garanti BBVA credit cards to date.
It was stated that a total of 17 million award tickets have been issued under the program so far, and that the total flight distance covered with these tickets is equivalent to approximately 550,000 trips around the world.
Noting that Miles&Smiles, with its 37-year history, has now reached more than 25 million members and over 300 partner brands, Olmuştur emphasized that the program ranks among the world’s leading airline loyalty systems.
Miles&Smiles Will Be Moved to a Single Digital Platform
THY is also continuing its digital transformation efforts within its loyalty program.
Ahmet Olmuştur announced that, in the upcoming period, mile earning and mile redemption processes will be combined under a single digital platform.
With this transformation, Miles&Smiles aims to become a more accessible, user-oriented, and personalized loyalty program.
A More Personalized Experience Through Digital Transformation
Thanks to the new system, members will be able to manage their mileage transactions through a single channel, access campaigns more easily, and benefit from personalized advantages.
Ahmet Olmuştur Thanks the Team and Business Partners
Thanking all colleagues who contributed to the project and the Garanti BBVA team, Ahmet Olmuştur concluded his statement with the following words:
“I wish you to continue your journey of discovering the world with Miles&Smiles.”
