“Financial Reliability Segmentation” Project Brings Award
Pegasus Airlines ranked second in customer experience at the DC Türkiye CIO Awards 2026. The company’s “Financial Reliability Segmentation” project brought the award, while digital transformation and artificial intelligence were highlighted at the CIO Summit.
Pegasus Airlines placed second in the “Best in Customer Experience” category at the DC Türkiye CIO Awards 2026. The award demonstrated that the company’s digitalisation and data-driven customer management approach has been recognised within international technology circles.
The company’s developed “Financial Reliability Segmentation” project stood out as a data-based model that makes the passenger experience more personalised and targeted. This approach enables services to be optimised across different segments by analysing customer behaviour.
A new leadership model at the intersection of technology and aviation
Within the same organisation, Pegasus Airlines Deputy General Manager of Information Technologies Barış Fındık took the stage at the CIO Summit event.
In the session titled “The Changing Role of the CIO: From IT Leader to Business Strategist,” Fındık explained that technology leadership is no longer merely an operational function but has moved to the very centre of business strategy. The impact of artificial intelligence on decision-making processes and the transformation of data usage in aviation formed the main focus of the presentation.
Data-driven transformation in aviation is accelerating
Pegasus’ award-winning approach is seen as part of the broader digital transformation trend that has become increasingly evident in the aviation sector in recent years. In particular, low-cost carriers are making customer experience as much of a competitive field as operational efficiency.
The segmentation model developed by the company aims to create a more flexible service structure by analysing passenger profiles not only through ticket price, but also through payment behaviour, travel habits, and digital interaction data.
The new area of competition: personalised passenger experience
In the aviation sector, competition is now shaped not only by route networks and pricing, but also by digital customer experience. The award received by Pegasus in this area shows that Türkiye-based airlines are becoming more visible in technology-driven competition.
The company states that its technology investments are built not only on operational efficiency but also on a structure that directly improves passenger experience.
