Baykar’s newly acquired Piaggio Aerospace has announced its new brand identity and unveiled the next-generation model of the P.180, the Avanti NX.
Piaggio Aerospace, now part of Baykar, introduced its new brand identity and the Avanti NX (Next), the latest evolution of the P.180 Avanti, at a launch event held for the public. The company’s renewed vision and future strategy were also shared during the event.
The new model marked a significant step in Piaggio Aerospace’s restructuring process and brand transformation.
The launch event was held as part of a comprehensive organisation revealing Piaggio Aerospace’s new era vision. Both product and corporate transformation elements were presented together at the event.
The programme began with an opening speech by Piaggio Aerospace Chairman of the Board and Baykar General Manager Haluk Bayraktar.
In his speech, Bayraktar emphasised the importance of the courage to change and stated:
“We will write the future of Piaggio Aerospace ourselves, not the circumstances. As of today, we are building this future together. A new chapter for Piaggio Aerospace begins now.”
Alberto Caruso, Baykar Group Design and Brand Director, who previously worked at Lamborghini and Lilium Jet, introduced the company’s new logo and brand identity.
Piaggio Aerospace CEO Giovanni Tomassini shared the company’s future strategy. Tomassini stated, “Avanti Next is not just a new version of the P.180, but the next chapter of Piaggio Aerospace.”
With the Avanti NX, the company announced that it has entered a new era in product development, after-sales support, and customer experience. At the launch, the following were also introduced:
- A new corporate website reflecting the spirit of Avanti NX,
- A new clothing collection prepared for employees.
Baykar’s investment in Piaggio Aerospace is significant in terms of the Turkish defence and aviation sector’s strategic expansion in Europe.
The event concluded with Turkish tea and Turkish delight served to employees as a symbol of the Baykar partnership, along with the distribution of Piaggio-branded gift boxes.
https://www.airportgundem.com/haluk-bayraktar-piaggioda-yeni-sayfa-aciliyor-avanti-nx-tanitildi/
