Alongside the sustainable growth it has demonstrated in its flight network, Corendon Airlines presents a vision that adds value to life through its multidimensional investments in sport. Contributing to the development of sport, creating value through sustainable projects and supporting sports tourism are among the core elements of Corendon Airlines’ long-term brand strategy.
Making a difference through sports communication in the Polish market
Continuing to empower sport through a multi-sponsorship communication approach in Türkiye and Europe, Corendon is resolutely carrying forward the steps it took in 2025 into 2026. Planning capacity increases and new destination offerings for the 2026 summer season in Poland, one of Europe’s most dynamic markets, Corendon Airlines supports this growth with sports and event sponsorships. The collaborations implemented with Górnik Zabrze Football Club and the Polish Golf Federation have laid the groundwork for innovative projects that bring sport and travel together. The golf organisation, held in Belek and followed by stages played in different cities across Poland, with the grand final hosted by Cullinan Belek, became a strong reflection of Corendon Airlines’ international contribution to sports tourism.
Football and golf move in the UK market
In the UK market, sport-focused communication has stood out as one of the key elements reinforcing brand awareness. The sponsorship collaboration maintained with Hull City, one of the long-established clubs of English football, was supported by golf tournaments organised throughout the year, bringing the sports experience together with a destination-focused approach. Through the Race to Belek golf tournaments hosted by Gloria Golf Resort, British golf enthusiasts were introduced to Türkiye’s leading golf destinations. This strategic approach, which offers golf lovers moments filled with excitement, competition and friendship, is planned to continue with the same consistency in 2026.
Brought the EuroLeague to Antalya for the first time
In Türkiye, the support given to different branches of sport highlights Corendon Airlines’ inclusive vision in this field. The continuation of Antalyaspor’s stadium naming sponsorship under the name “Corendon Airlines Park” and the support provided to Corendon Alanyaspor are among the important examples of the contribution made to the regional sports ecosystem. In addition, collaborating with Anadolu Efes Sports Club, Türkiye’s representative in European basketball, Corendon Airlines enabled Europe’s most prestigious basketball organisation, the EuroLeague, to meet sports fans in Antalya for the first time in 2025. The match played between Anadolu Efes and FC Bayern Munich took place on 14 November 2025 at Antalya Sports Hall, hosted by the Corendon Tourism Group, with the support of the Antalya Provincial Directorate of Youth and Sports and the Antalya Provincial Directorate of Culture and Tourism.
Adding new facilities to the sector
Complementing its sponsorship activities with sports tourism investments, Corendon Airlines continues to add new facilities to the sector. The Corendon Football Center, implemented in Antalya Lara, hosts clubs and tournaments from different leagues with its modern infrastructure and multi-purpose usage opportunities. In the field of tennis, Corendon Tennis Club Kemer contributes to Türkiye’s sports tourism potential by hosting national and international organisations.
Salomon Cappadocia Ultra-Trail® and Tahtalı Run to Sky
Outdoor sports are also among the areas that Corendon Airlines has supported over the long term. The co-sponsorship maintained at the Salomon Cappadocia Ultra-Trail®, one of the world’s most prestigious trail runs, increases Cappadocia’s international visibility; while with another event supported by the brand, Tahtalı Run to Sky, athletes come together in a unique experience stretching “from sea to sky”. Organisations and teams supported in different disciplines such as sailing, cycling and running reflect Corendon Airlines’ vision of spreading sport into every aspect of life.
Positioning sport as an inseparable part of its corporate culture, Corendon Airlines reflects the motivation of “making a splash in the blues as well as in the skies” through the achievements of the Corendon Sailing Team, made up of its employees, in sailing competitions. With its sports-loving and dynamic team structure, Team Corendon Volleyball, Basketball, Rowing and Running Teams also successfully represent the brand in corporate tournaments and races. Corendon Airlines also continues its contribution to sport with a multidimensional approach through the support it provides, both domestically and internationally, to clubs, teams and organisations such as Muratpaşa Belediyespor Teams, X Waters, SUP CUP and the UCI Nirvana Gran Fondo World Series.
“For us, sport is the strongest reflection on the field of our journey in the skies”
Yıldıray Karaer, Chairman of the Board and CEO of Corendon Airlines, states the following in his evaluation: “As Corendon Airlines, we see sport not merely as an area we support, but as a long-term value creation strategy. We believe in the unifying power of sport and implement our sponsorships and investments through projects that grow sports tourism and make lasting contributions to destinations. In 2026, we will continue with determination to support sport across different disciplines at both national and international levels, and to bring athletes, clubs and destinations together around the same vision. Because for us, sport is the strongest reflection on the field of our journey in the skies.”
