Within the scope of the cooperation protocol signed between İGA Istanbul Airport and Istanbul University Faculty of Communication, a 14-week “Brand Experience and Communication” programme designed for students is being launched. The on-site learning model will be implemented throughout the programme.
A New Era in Thematic Education
IGA Istanbul Airport has signed a significant cooperation agreement with Istanbul University Faculty of Communication in order to further develop thematic education.
Under the signed protocol, a specially designed 14-week “Brand Experience and Communication” programme will be introduced for students studying in the field of communication.
The programme will go beyond traditional classroom education by applying an on-site learning model.
Theory and Field Experience Combined
With the new education model, students will have the opportunity to combine:
- Theoretical knowledge of communication and brand management,
- The real operational dynamics of the airport ecosystem,
- Corporate communication, brand experience and digital media practices.
In this way, knowledge will be deepened through experience, while students will strengthen their professional competencies by establishing direct contact with the sector.
IGA officials stated that they will continue to develop the experience-focused learning model and increase academy-industry collaborations.
Senior-Level Participation at the Signing Ceremony
The cooperation protocol was signed at a ceremony held at the Istanbul University Dean’s Office building.
The ceremony was attended by:
- Hatun Boztepe Taşkıran – Dean of Istanbul University Faculty of Communication
- Tunç Cavcav – IGA Istanbul Airport Director of People, Culture and Academy
- Dr Mertcan Tanaydın – IGA Social Digital Media Manager
- Academic and corporate representatives
This strategic cooperation sets an exemplary model for university-industry integration, while providing communication students with the opportunity to gain direct experience in a global brand environment such as an airport.
https://www.airportgundem.com/istanbul-havalimaninda-marka-deneyimi-ve-iletisim-egitimi-basliyor/
