Pegasus Airlines increased its website traffic by 83% while reducing cost per click by 47% with an AI-powered Search Banner campaign conducted in Germany in collaboration with RTB House.
Search Banner Technology Redefined Advertising Performance
Pegasus Airlines achieved remarkable success with its digital marketing campaign in the German market. The campaign, implemented in partnership with RTB House, combined artificial intelligence and interactive advertising technologies, delivering significant gains in both traffic and cost efficiency.
Supported by deep learning algorithms, the interactive ad format called “Search Banner” provided an alternative to traditional digital advertising models with its structure that directly engages user behavior.
A User Experience-Focused Advertising Model
At the core of the campaign, Search Banners allow users to perform destination searches directly within the ad space. In this way, users can determine their flight preferences before being directed to the website, entering the platform in a more targeted and purchase-ready manner.
This approach provided a significant advantage, especially in reaching the “high-intent” audience with a strong tendency to purchase. Supported by RTB House’s “Quality Traffic” solution, the model played a decisive role in Pegasus’ growth strategy in Germany.
Campaign Performance in Numbers
The campaign results clearly demonstrated the impact of interactive advertising technologies on performance marketing:
- Website visits increased by 83%
- 45% of the traffic was generated directly from Search Banners
- The number of clicks increased by 137% compared to standard retargeting campaigns
- Cost per click (CPC) improved by 47%
Pegasus: “Results Beyond Expectations”
Commenting on the campaign, Pegasus Digital Performance and Growth Marketing Leader Dilek Güzel stated that they aim to further scale the already successful performance and emphasized that interactive ad formats play a critical role in increasing customer engagement.
Güzel noted that the Search Banner solution, in particular, aligns with the brand’s innovation- and efficiency-focused approach, adding that the results exceeded expectations.
RTB House: “Reaching the Right User at the Right Time Brought Success”
Can Tunçer stated that the combination of deep learning algorithms and interactive creatives was instrumental in the campaign’s success.
Tunçer emphasized that allowing users to perform searches directly within the advertisement increased conversion quality, noting that the 137% increase in clicks was the result of accurate targeting and timing.
