The international leading brand valuation organization Brand Finance has completed its 2024 “TURKEY100 – Turkey’s Most Valuable Brands” research. As in the years 2018-2023, Turkish Airlines (THY) topped the list again this year. The national flag carrier’s value for 2024 was recorded at $1.985 billion. Recognized with this title for the seventh consecutive year, the global brand has further cemented its position at the top.
In the “Most Powerful Global Airline Brands” list of 2024 announced by Brand Finance, which includes the top 10 strongest airline brands, Turkish Airlines climbed two spots this year to rank 6th.
“Continuing Our High Flight”
Commenting on the achievement, Turkish Airlines Chairman of the Board and Executive Committee Prof. Dr. Ahmet Bolat said, “We are proud to be selected as Turkey’s ‘Most Valuable Brand’ for the seventh consecutive time as the National Flag Carrier. This accolade reminds us of our duties and responsibilities beyond just carrying our flag in the skies, and this success motivates the entire Turkish Airlines family towards greater achievements. We will continue to enhance our contributions to Turkey, our economy, employment, and all sectors we are a part of.”
Brand Finance, a leading independent brand valuation and consultancy company in the world, has been bridging the gap between marketing and finance since 1996. For over 20 years, the company has been calculating the financial value of brands, evaluating the world’s largest 5,000 brands annually.
© www.aerohaber.com | www.tr.aerohaber.com
Note: Aviation news on our news site cannot be used without citing the sourc
