The first store of Silver&More, the new brand of silver jewellery by Zümrüt Kuyumcu, a well-established name in Turkey’s jewellery sector, has opened at Istanbul Sabiha Gökçen International Airport.
Istanbul Sabiha Gökçen (ISG) Airport continues to enhance and elevate the fast, easy and comfortable travel experience it offers to its guests through new commercial collaborations.
With these partnerships, ISG transforms the travel experience of its passengers into something beyond an ‘ordinary journey’, offering a rich variety of shopping and dining options.
Zümrüt Kuyumcu, one of the most established names in the Turkish jewellery sector, has launched the first store of its new silver jewellery brand Silver&More, positioned in a young and accessible segment, at one of Istanbul’s busiest locations — Sabiha Gökçen Airport.
The opening ceremony, held in the terminal, was attended by Mr. Halil Avşar, District Governor and Administrative Authority of Sabiha Gökçen Airport, Berat Yılmazer, owner of Zümrüt Kuyumcu, ISG senior management, ISG Commercial Affairs Team, airport business partners, and employees.
Located right after the passport control point, the store aims to become one of the go-to destinations for transit and international passengers seeking trendy silver jewellery and accessories. With its long-established brands Blue Diamond and Zümrüt Kuyumcu in the gold and fine jewellery segment, the company demonstrates its vision of becoming a global brand through this strategic choice of location at Istanbul Sabiha Gökçen Airport.
Recently, ISG renewed its duty-free areas with a ‘walk-through’ concept, offering international passengers a fast and comfortable shopping experience as they walk towards their boarding gates.
