Pegasus Airlines has been included in the “Türkiye 125 – Türkiye’s Strongest and Most Valuable Brands 2026” list prepared by the international brand valuation consultancy Brand Finance. With this achievement, the company has once again reinforced its position among Türkiye’s strongest brands.
The results of the “Türkiye 125 – Türkiye’s Strongest and Most Valuable Brands 2026” study, published by the international brand valuation consultancy Brand Finance, have been announced. Pegasus Airlines was included in the list of Türkiye’s leading companies, once again demonstrating its brand strength.
The study evaluates a wide range of criteria, including brand value, financial performance, consumer perception, and corporate success. Pegasus’ inclusion in the list reaffirmed the company’s strong position in the aviation industry.
Pegasus Included in Brand Finance’s Prestigious List
The annual “Türkiye 125” study prepared by Brand Finance evaluates not only the financial performance of companies but also their brand investments, customer trust, corporate reputation, and long-term brand performance.
The inclusion of Pegasus Airlines among Türkiye’s strongest brands in this year’s 20th edition of the list stands out as an important indicator of the company’s sustainable growth strategy and effective brand management.
Pegasus: “We Are Proud of This Achievement”
In its statement regarding the ranking, Pegasus Airlines said:
“We are proud to be included in the ‘Türkiye 125 – Türkiye’s Strongest and Most Valuable Brands 2026’ list, published for the 20th time this year by the international brand valuation consultancy Brand Finance.”
A Growth Strategy Supporting Brand Strength
In recent years, Pegasus has attracted attention through its investments in new aircraft, the expansion of its international flight network, and its digital transformation initiatives, maintaining its position among Türkiye’s leading airlines.
While supporting its operational growth with investments aimed at enhancing the customer experience, the company continues to strengthen its competitiveness by expanding its digital services.
A Strong Position in Both Domestic and International Markets
Being included in the Brand Finance study demonstrates not only Pegasus’ brand value in Türkiye but also its recognition and competitive strength in international markets.
The company’s expanding international destination network, young fleet, and digital transformation-focused approach are regarded as key factors contributing to the strengthening of its brand perception.
How Does Brand Finance Conduct Its Evaluation?
Brand Finance, one of the world’s leading independent brand valuation consultancies, evaluates companies based on numerous criteria, including financial performance, brand investments, consumer loyalty, corporate reputation, marketing effectiveness, and future growth potential.
Published annually, the “Türkiye 125” list is regarded as one of the most prestigious brand studies in the business world.
