Corendon Airlines expanded its brand journey in Poland with a culture and experience-focused project. The event, which brought together popular Turkish TV series actors Özge Yağız and Yusuf Çim with their fans in Warsaw, attracted great interest.
With its approach that brings together cultures, stories and people within the travel experience, Corendon Airlines carried its communication in the Polish market to a different dimension by signing a special project. Within the scope of the “Spotlight x Corendon Warsaw Project”, implemented with the collaboration of Spotlight and the support of the Türkiye Tourism Promotion and Development Agency (TGA), successful actors Özge Yağız and Yusuf Çim met with their fans in Warsaw.
Özge Yağız and Yusuf Çim, the beloved actors of Turkish TV series that reach a wide audience in Poland, came together with their fans as part of the event. While participants had the opportunity to communicate one-on-one with the names they know from the screens, the intense interest throughout the event became a trending topic on social media.
The event, held at Villa Foksal, was attended by the Ambassador of the Republic of Türkiye to Warsaw, Rauf Alp Denktaş, as well as Corendon Airlines and Spotlight executives. In his speech during the event, Rauf Alp Denktaş emphasized the importance of Turkish TV series in reaching large audiences in Poland and increasing interest in Türkiye’s cultural promotion and tourism.
Inspired by the high viewing rates of Turkish TV series in Poland, the event aimed to transform this interest into travel motivation by bringing Türkiye’s cultural richness and tourism potential together with direct experience. In their statements during the event, the actors also shared their connection to Türkiye. Özge Yağız and Yusuf Çim emphasized that Antalya, Fethiye and Cappadocia, which they frequently prefer both for filming and holidays, have a special place for them, and invited their Polish fans to discover Türkiye. Stating that Türkiye offers a unique experience with its nature, history and hospitality, the actors shared the message, “Once you come, you will not be able to give it up.” The actors also thanked their Polish fans for the great interest and warm welcome shown to them at the meeting in Warsaw.
With its experience-focused projects implemented in different markets, Corendon Airlines continues to go beyond being just a transportation brand and offers a brand approach that brings travel together with culture and inspiration. At the same time, with this event, supported by the Türkiye Tourism Promotion and Development Agency (TGA), it aims to contribute to the international promotion of Türkiye and to increase destination awareness in the Polish market.
