Turkey’s Most Valuable Brands Announced: THY Retains Its Top Spot

The results of Turkey’s brand value research have been released. Published annually since 2007, this year’s report expanded its scope from 100 brands to 125.

According to the research, Turkish Airlines (THY) ranked first with a brand value of 2.266 billion dollars. Once again, THY has maintained its title as Turkey’s strongest brand.

Strong Representation in the Banking Sector

The report highlighted that the banking sector had the largest representation on the list. İşbank, Ziraat Bank, Garanti BBVA, Vakıfbank and Akbank stood out among the financial institutions with high brand values.

Prominent Sectors

• Durable Goods: Arçelik and Vestel increased their brand values and secured positions in the top five.

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• Automotive: Ford Otosan and Turkey’s domestic car Togg attracted attention.

• Food and Retail: Ülker and BİM maintained their strong positions.

Turkey’s Top 5 Most Valuable Brands

According to data released by Brand Finance, Turkey’s most valuable brands are as follows:

1. Turkish Airlines (Aviation) – 2.266 billion dollars

2. Arçelik (Durable Goods) – 1.645 billion dollars

3. İşbank (Banking) – 1.240 billion dollars

4. Vestel (Durable Goods) – 928 million dollars

5. Ford Otosan (Automotive) – 905 million dollars

The rise in Turkey’s brand value reveals that companies across different sectors are achieving stronger positions internationally.