Plaza Premium Group (PPG), the global leader in premium airport passenger services, is expanding its presence at Istanbul Sabiha Gökçen International Airport. While opening a new domestic terminal lounge, the Group also announced that its top-tier concept, the “Plaza Premium First Lounge,” will soon welcome passengers.
Target: Four Lounges by Summer 2026
In line with rapid growth at Sabiha Gökçen Airport, Plaza Premium Group aims to increase the number of lounges to four by the summer 2026 season. Within this scope, a total of four lounges will be operated at the airport—three in the international terminal and one in the domestic terminal.
In addition to the newly opened domestic lounge, plans also include converting the existing domestic lounge into an international lounge.
Official Opening Held with Senior-Level Participation
The new Plaza Premium Lounge Anadolu, located in the Domestic Terminal of Istanbul Sabiha Gökçen International Airport, was officially opened with a ribbon-cutting ceremony attended by Plaza Premium Group Founder and CEO Song Hoi See.
Attendees at the opening included:
- Kerem Maybek, ISG Deputy CEO, Commercial & Strategy
- Hanita Ahmad, ISG Deputy CEO, Finance
- Halil Avşar, Airport Chief Administrative Officer
From Plaza Premium Group management:
- Ali Bora İşbulan, Deputy CEO
- Emrecan Ergin, Vice President, MEA Region
- Yasemin Akçay, Regional General Manager, Türkiye & Hungary
A Premium Experience: Plaza Premium First Is Coming
Taking into account the growing demand from experience-driven travellers, PPG is preparing to introduce its exclusive “Plaza Premium First” concept at Sabiha Gökçen in the near future.
Designed for discerning passengers, Plaza Premium First offers:
- personalised hospitality,
- specially curated gastronomic experiences,
- curated cocktail, wine and spirits menus,
positioning it as a reflection of Plaza Premium Group’s vision to redefine travel.
Plaza Premium First is currently available at global hubs such as Hong Kong, Kuala Lumpur, Jakarta, Macau, Vancouver, Phnom Penh and Rome, with Dallas, New York and Riyadh among the upcoming planned locations.
“We Continue to Grow in Türkiye”
Plaza Premium Group Founder and CEO Song Hoi See shared the following remarks at the opening:
“As Plaza Premium Group, we are celebrating our fifth year in Türkiye. We began our journey in 2021 at Sabiha Gökçen International Airport with two lounges, Fast Track and Meet & Assist services, and we continue to grow in parallel with the development of the airport and the tourism sector. We are excited about new investments in Türkiye.”
Sabiha Gökçen Strengthens Its Global Connectivity
As one of the key aviation hubs of Türkiye and Europe, Istanbul Sabiha Gökçen International Airport connects Istanbul to more than 154 destinations in 54 countries.
Last year, the airport served 48 million passengers across more than 270,000 flights, further reinforcing Istanbul’s global position among the top five cities worldwide in international passenger capacity.
In 2025, Plaza Premium Group hosted approximately 1.2 million passengers at its service points at Sabiha Gökçen, marking a 32% increase compared to the previous year.
“We Are Redefining the Passenger Experience”
PPG Deputy CEO Ali Bora İşbulan stated:
“We are seeing steady growth in Türkiye, supported by strong connections within the travel sector. We are thrilled to expand our premium passenger services at Sabiha Gökçen, making every journey more comfortable and personalised.”
ISG CFO Hanita Ahmad emphasised that modern travel is now measured not only by the destination but by the quality of the journey, noting that the collaboration with Plaza Premium Group elevates the passenger experience to a higher level.
ISG Deputy CEO, Commercial & Strategy Kerem Maybek added:
“With our ‘More Than an Airport’ approach, we are advancing together with business partners who strengthen our service quality. Plaza Premium Group’s investments are an important part of this vision.”
