Chairman of the Board of Turkish Airlines, Murat Şeker, has been elected as the President of the Service Exporters’ Association. In the new era, aviation, tourism, and global brand strength are expected to play a more effective role in Turkey’s service export vision.
The global experience of Turkish Airlines is becoming central to Turkey’s service export vision in the new era
Following the election, Murat Şeker, Chairman of the Board of Turkish Airlines, has been appointed as the President of the Board of the Service Exporters’ Association. Şeker’s appointment marks the beginning of a new era in service exports—seen as one of Turkey’s strategic growth areas—and signals a process in which Turkish Airlines’ global reach will be more directly reflected in the institutional vision of this field.
Service Exports: One of the Silent Power Centres of the Turkish Economy
A key emphasis in Murat Şeker’s statements is that service exports are not merely an economic activity, but a strategic lever shaping Turkey’s global competitiveness.
Spanning a wide range of sectors such as tourism, transportation, healthcare, education, software, and consultancy, the service sector provides Turkey with high value-added foreign currency income beyond traditional goods exports. This structure is regarded as one of the critical areas strengthening Turkey’s international position, especially in a new era where knowledge, speed, and service quality stand out in the global economy.
The Role of Turkish Airlines: More Than Transportation
Turkish Airlines is not just an airline; it is also one of Turkey’s global brand carriers. With one of the world’s most extensive flight networks, the company offers a structure that directly supports many pillars of service exports, from tourism to trade, from logistics to business connectivity.
The Flag Taken Over from Şekib Avdagiç
Şeker expressed his gratitude to Şekib Avdagiç and the previous boards of directors from whom he took over the role, delivering a message of institutional continuity.
“Century of Turkey” Perspective and the Service Economy
Another notable element in Şeker’s messages is the “Century of Turkey” vision. Increasing service exports is evaluated not only as sectoral performance growth but also in terms of the country’s global visibility, brand value, and the creation of new economic opportunities for the young population.
This approach indicates that Turkey may develop more aggressive growth policies, particularly in areas such as digitalisation, health tourism, education exports, and international logistics.
Possible Priorities in the New Era of Service Exports
During the Murat Şeker period, the following topics are expected to gain more prominence:
- Global connectivity strength centred on aviation and logistics
- International scale growth in health tourism and education services
- Software and technology-based service exports
- Strengthening the perception of “Brand Turkey”
- New market diversification in high value-added services
